Josh Bernoff (@jbernoff) has a great post on one of the Forrester blogs about securing a speaker for a conference or other event.
Consider these points when approaching a potential speaker:
- Great to meet you. Let me introduce you to the people who help me with speeches.
- Yes I charge. Yes I charge for speeches and I also do them, unpaid, for exposure. But we make those decisions.
- I’d be delighted to talk to you about your audience ahead of time.
- No, you don’t own the content of my speech.
- Don’t assume you can record and post it, either.
- I’d sort of like to keep the slides in my own format.
- And the early slide review is a bit of a time-sink.
- You want books? Let’s figure that out ahead of time.
- Other than that, just tell me where and when to be and we’re set . . . for that time slot.
Since most of my talks are public (usually at conferences) I rarely think about point #5.
However, I couldn’t agree more with point #6. Reformatting my presentations to fit the conference producers (usually poorly designed) template is a big PITA and usually makes the slides look terrible.
You can get the gist of Josh’s key points from the list above but if you’re considering a speaker for your conference, be sure to read his post in it’s entirety.