Measuring What Matters

Electric cars, the latest in big screen LED, and retail pop-ups are all hot this week.

For all the chatter about "Big Data" there are two problems to fix before you reap the results: How do you gather that data? And are you asking the right questions once you do?

Also new this week - field reporter awards! Send us an Event Tech story for a future newsletter and win yourself a Starbucks card. Just reply to this email and get yourself a cold beverage for this heat.

Until next week,

-J

John J. Wall (@johnjwall)
VP Marketing
Qrious

PS: Join us for #EventTech Chat today: Thursday 7/17 at 5p Eastern time. Tune in to the hashtag to participate, or stop in on the Google Hangout.

Why Pop-Ups Are Getting Even More Popular

Not pop-ups for your trade show booth, but retail spaces. @ChadKaydo reporting, and he’ll be on the #EventTech twitter chat next Thursday at 5pm Eastern!

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25 Most Influential People in the Meetings Industry

Most marketing people regard these kinds of posts as cheesy link bait. We don’t care, Liz King is on the list and we like her.

Also chafing is the word "Meetings" not being centered in the logo.

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